How much should a 15-second motion ad cost in 2026?

Ask five studios what a 15-second motion ad costs and you'll get five different answers, most of them ending in "it depends." That's true — but not useful. Here are the real ranges in 2026, and what actually moves the price.

The 2026 price ranges for a 15-second motion ad

• Freelancer on Fiverr / Upwork: €40 – €180. Templated, limited revisions, quality varies wildly.
• Independent motion designer: €300 – €900. Custom, one revision round, usually 5–10 day turnaround.
• Fixed-price studio (like us): €100 flat, 24-hour delivery, one revision round.
• Boutique agency: €1,200 – €3,500 per video, plus onboarding fees.
• Full-service agency with retainer: €4,000 – €12,000/month for 4–8 videos, minimum 3-month contract.

What actually changes the price

Four variables do 90% of the work:

1. Custom illustration vs. stock/template. Custom characters and bespoke illustration doubles the cost minimum.
2. Voice-over and sound design. A licensed VO artist adds €80–€300. Custom sound design adds another €100–€400.
3. Number of revision rounds. One round is standard. Three rounds usually adds 30–50% to the price.
4. Turnaround. 24-hour delivery costs the same as 2 weeks — if the studio has systemized their workflow. Most haven't.

Why "€100 flat, 24h" is even possible

Two things: we don't sell retainers (no sales overhead), and we don't quote hourly (no scope negotiation). We built three fixed packages, priced for margin at volume, and every brief runs through the same production system. That's how a 15-second ad ships in a day without cutting quality.

What you should actually pay

If you're a small brand testing your first motion ad, don't spend €2,000 on a boutique agency until you know the format works for you. Start with a €100 test ad, measure CTR against your best static, and only scale spend when the numbers justify it.

See our fixed motion graphics pricing →